LaunchDarkly
San Francisco, CA, USA
About the Job:
LaunchDarkly’s Digital Marketing team is looking for a Digital Marketing Manager to help drive our mission to empower all teams to deliver and control their software. This role will report to the Director of Digital Marketing and will oversee and execute digital marketing strategies that drive awareness, engagement, and lead generation across our key digital channels. The ideal candidate will have a strong understanding of B2B marketing principles, a data-driven approach to decision-making, and expertise in a wide range of digital marketing channels.
Responsibilities:
Plan, implement, and optimize multi-channel digital marketing strategies focused on driving brand awareness, lead generation, and customer retention.
Develop and execute comprehensive paid social media campaigns that align with overall marketing and sales goals.
Conduct A/B testing to optimize ad creatives, targeting, bidding strategies, and messaging.
Monitor, analyze, and...