ServiceTitan
Glendale, CA, USA
Ready to be a Titan? We are seeking a detail-oriented and data-driven Senior Analyst, Marketing Strategy and Analytics to support our marketing team in optimizing lead management and reporting processes. This role will focus on ensuring accurate lead and attribution tracking, as well as enhancing our marketing operations through effective reporting and analytics. What You'll Do: Build and maintain dashboards to track key performance indicators (KPIs) and measure the effectiveness of marketing and sales efforts Discover root causes of performance by collecting, cleaning, and analyzing marketing data from various data sources Present findings and recommendations to stakeholders through clear and compelling presentations and reports Assess and Optimize the current attribution model by driving alignment between marketing and sales Work with the systems team to build processes to track Marketing ROI of different channel campaigns Partner with...