Via
New York, NY, USA
As VP of Rider Marketing (Rider Growth) , your mission will be to make public transit the mode of choice in communities around the world. This team is the heart of our end user experience and critical to the performance of our business. You will lead a team of marketing professionals and spearhead rider growth and insights efforts across all global markets where Via operates, including cities where Citymapper is looking to grow users.
This team manages the customer lifecycle, and is responsible for building awareness, understanding, and excitement for new services when they launch, and then growing ridership and engagement over time. In addition, the team is responsible for understanding rider behavior and developing profiles and personas to support growth.
What You’ll Do:
Lead Rider Growth and Rider Insights across the company and ensure the voice of the rider is incorporated into strategies and plans across functions - Product, Policy, Operations, etc.
Engage with...