Field Marketing Manager

  • MicroStrategy
  • Neuilly-sur-Seine, France
  • Jun 21, 2024
Full time Marketing

Job Description

The Role

The Marketing Manager will be a strategic partner with field sales and business development teams, building a healthy sales pipeline. You will be responsible for the strategy, planning and execution of marketing activities including but not limited to events, digital campaigns, media relations, webinars, customer stories capture, partner events, etc.  A passion for delivering pipeline generating programs across multi-channel marketing, operating both strategically and hands on – such as knowledge of implementing LinkedIn Paid Ads strategy, Social Selling via LinkedIn Sales Navigator, and driving social employee advocacy programmes.

The role includes managing and executing all logistics for marketing field activities. The candidate should have the ability to manage multiple projects simultaneously, with an eye for detail and a willingness to work together as a team to meet our deadlines and lead generation goals. The right person will also be able to provide input into the programme strategy, conceiving of new ideas to increase effectiveness as part of the overall MicroStrategy go-to-market platform. We are looking for an individual who will not just want to execute tasks across multiple projects but also take on a leadership role. This role will require multi-matrix partnering across different teams such as sales, customer success, sales engineering, as well as across different marketing functions including corporate headquarters to take corporate campaigns and optimise to meet regional requirements.

Day to Day responsibilities:

  • Working with sales leadership to build and execute go-to-market strategy
  • Work in cross-functional teams and collaborate closely with sales, business development and others in planning, development, execution, and measurement of field marketing activities delivering to pipeline targets and KPIs
  • Take ownership of field marketing program, including events, sponsorships, paid media, webinars, brand awareness campaign, online campaigns and more, to showcase customer success and demonstrate the value of MicroStrategy to support customer retention and new customer acquisition
  • Ensure collaborative feedback from sales leadership is delivered back to global marketing to drive alignment of regional marketing investment to sales
  • Provide guidance on marketing messages and campaign development to ensure effectiveness.  Work with regional and global marketing and cross functional peers to ensure relevant solution messaging in the local context
  • Plan and align joint marketing with our key partners
  • Facilitate and track lead distribution and follow up activities with sales and business development teams
  • Track and report campaign metrics as well as overall ROI
  • Manage project timelines, quality, resources, and budget to plan, which may include the management of external agencies
  • Manage and update website with local assets (manage translations)
  • Manage vendor coordination, obtain quotes, submit purchase orders, and track invoices

Interpersonal skills:
An entrepreneurial, agile, and creative mindset is required for success in this role:

  • Self-starter, with a flexible attitude, experience working in a fast-paced environment
  • Strong project management and organisation skills with the ability to prioritise multiple projects, across three different countries and teams, to meet deadlines
  • Team oriented, with a natural talent for partnering with sales and pre-sales, focused on overcoming obstacles and having the humility and confidence to put team success first
  • Problem solver and influencing skills – able to creatively negotiate and partner with internal and external stakeholders
  • International outlook – appreciation for different cultures and local market dynamics to partner with the teams in France and Belgium.

Qualifications

Required Experience

  • 8+ years marketing experience – experience in B2B tech companies; cloud platform and/or SaaS markets is preferred
  • Strong event background and execution experience
  • Fluent oral and written skills in French and English required, a second European language is a plus
  • Experience in working within a customer focused sales environment with an understanding of sales channels and market segments
  • Degree educated or equivalent academic/work experience

Desirable Experience and Skills

  • CRM: Salesforce
  • Microsoft Products: Outlook, Word, PowerPoint, Excel
  • Marketing Automation: Marketo
  • Sales Tools: LinkedIn Sales Navigator
  • Desirable experience Google Analytics, Content Stack, Cvent, Zoom webinars, Wrike

Additional Information

MicroStrategy is an Equal Employment and Affirmative Action employer F/M/Disability/Vet/Sexual Orientation/Gender Identity. All qualified applicants will receive consideration for employment without regard to race, creed, color, religion, national origin, sexual orientation, gender identity, disability, veteran status, sex age, genetic information, or any other legally protected basis.