Channel Partner Marketing Manager

  • Justworks
  • New York, New York
  • Jun 18, 2024
Management Marketing

Job Description

Who We Are

At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.

We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.

We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.

Our Values

If this sounds like you, you’ll fit right in.

Who You Are

As a Channel Partner Marketing Manager at Justworks, you are a strategic and dynamic professional driven to forge strong partnerships across diverse channels such as Brokers, Accountants, and Business Services. You excel in fast-paced environments and are skilled in developing and executing marketing strategies that boost brand awareness and drive revenue. Your role involves blending high-level strategic thinking with hands-on execution, leveraging your deep understanding of partner ecosystems and a passion for innovative marketing solutions and data-driven storytelling to achieve top-of-funnel and customer growth in key partner verticals.

You’ll help articulate the value of Justworks’ partnership program to prospective and current channel partners by identifying and translating insights into actionable initiatives, managing campaigns across the marketing funnel, building out our channel partner content library, and collaborating across teams on new initiatives. You’ll work on market research and analysis that drives ongoing audience definition and influences our overarching partner growth and acquisition strategy. 

Working cross-functionally with partnership teams, sales, and marketing, you will develop and implement acquisition and revenue-driving partner marketing initiatives. You will monitor marketing analytics and develop a point of view on how we position our product and provide the right solution to the right audience.  This role is ideal for a marketing professional passionate about understanding partner audience needs, translating to communicate to non-technical / non-expert stakeholders, and driving revenue generation through their marketing efforts.

Your Success Profile

What You Will Work On

  • Craft ideal partner profiles for key segments, such as brokers and VCs, to align with Justworks’ products: PEO, Payroll, and International offerings.
  • Continuously refine strategies based on feedback and performance metrics.
  • Design and implement training programs to empower partners to effectively refer Justworks, support mutual clients, and manage transactional activities.
  • Optimize the Partner Relationship Management (PRM) system with tailored enablement materials, content, and resources, including streamlined communications.
  • Develop and execute ongoing education opportunities, utilize Marketing Development Funds (MDF) and co-marketing investments, and showcase partner testimonials and case studies to demonstrate the value of Justworks’ partnership program.
  • Prioritize accountants as a key content target due to their role in driving payroll adoption.
  • Oversee content creation, event management, and campaign management for partner channels.
  • Lead strategic planning of partnership events to align with marketing objectives.
  • Work with marketing, product teams, and other internal stakeholders to drive co-marketing opportunities, onboard partner referrals, and influence the product roadmap.
  • Identify and build relationships with marketing stakeholders at partner firms for joint marketing activities.
  • Become an expert in Justworks’ products, features, and workflows to effectively communicate value propositions to partners.
  • Drive revenue through partner-generated client referrals.
  • Perform other related duties as assigned.

How You Will Do Your Work

As a Channel Partner Marketing Manager, how results are achieved is paramount for your success and ultimately result in our success as an organization. In this role, your foundational knowledge, skills, abilities and personal attributes are anchored in the following:

  • Business insight – Utilize your understanding of the marketplace to enhance Justworks' goals through effective partner marketing strategies.
  • Customer focus–Develop marketing solutions that are centered on partner needs, ensuring alignment with Justworks’ customer-centric approach.
  • Nimble learning–When tackling new problems, actively learn through experimentation, using successes and failures as learning fodder.
  • Adaptability– Efficiently manage project scope or direction changes and adapt strategies as necessary.
  • Clear communication— Able to articulate thoughts and express ideas effectively using oral, written, visual, and nonverbal communication and listening skills, to gain understanding.

In addition, all Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for:

  • Camaraderie—You can be seen working together daily toward a higher purpose. You like to have fun. You’re an active listener, treat people respectfully, and strongly desire to know and help others.
  • Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You’re curious, ask open questions, and are receptive to thoughts and feedback from others.
  • Grit - You demonstrate grit by having the courage to commit and persevere. You’re committed and earnest, and dive in to get the job done well with a positive attitude.
  • Integrity - Simply put, do what you say and say what you'll do. You’re honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example. 
  • Simplicity - Be like Einstein: “Everything should be made as simple as possible, but no simpler.”


  • A minimum of 5 years in marketing, with at least 3 years focused on partner or channel marketing.
  • Strong understanding of partner ecosystems and experience in managing multi-faceted marketing programs.
  • Strong project management skills with a proven ability to handle multiple projects simultaneously.
  • Proven ability to work cross-functionally, collaborating with teams across marketing, sales, product management, and more.
  • Excellent communication and interpersonal skills, with a knack for persuasive presentations and relationship building.
  • Experience using CRMs, PRMs, and marketing automation tools to track and analyze campaign performance and ROI.
  • Experience in the HR solutions, payroll, or PEO industry.
  • Demonstrated ability to think strategically about complex issues, leading to thoughtful recommendations and action plans.

The base wage range for this position based in our New York City Office is targeted at $142,500.00 - $156,750.00 per year.



Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location.  Salary ranges for positions based in other locations may differ based on the cost of labor in that location. 

For more information about Justworks’ Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks

Diversity At Justworks

Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.

We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status. Justworks is fully dedicated to providing necessary support to candidates with disabilities who may require reasonable accommodations. We also provide reasonable accommodations to employees based on their sincerely held religious beliefs, as well as for other covered reasons consistent with applicable federal, state, and local laws. If you're in need of a reasonable accommodation, please reach out to us at [email protected]. Your comfort and success matter to us, and we're here to ensure an inclusive experience.

Our DEIB Report and Our DEI Commitment


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