Resident - Media Buying & Planning

  • VaynerMedia LLC
  • Toronto, Canada
  • Jun 18, 2024
Media-Journalism

Job Description

VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned agency was founded in 2009 and has offices in New York, Los Angeles, London, Singapore and Mexico City. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies. 

This position is a three-month temporary residency with the potential to go full-time immediately following. During the residency program, you will have the opportunity to work on one of our brands and learn how to buy Media across various digital platforms.  

We are currently accepting applications for the next residency class with a July 2024 start date. 

Responsibilities:

  • Bid and place campaigns within various digital platforms (ie: Google, Facebook, Amazon, etc) and manage the ongoing real-time optimization of live media to ensure client goals are met and/or exceeded.
  • Ensure campaigns are pacing according to the media plan by monitoring performance and making changes when necessary.
  • Manage campaign budget across various platforms daily, weekly, and on a quarterly basis.
  • Collaborate with Media Planners on upcoming campaigns determining best platforms, target audience, and creative strategies to implement.
  • Gradually work up to communicating with clients making recommendations by calling out key insights from campaign reports to optimize performance.
  • Assist with client-facing campaign reporting: pacing reports, campaign build, ad-hoc analysis, high-touch optimizations, reporting.

Qualifications:

  • Advanced skills in Excel including pivot tables, V-Look Ups, and macros.
  • Experience buying media on the following platforms a plus but not mandatory:
    • Social: Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn, TikTok
    • Amazon (AMS, Amazon DSP, AMG)
    • Programmatic Display/Video (DV360, The Trade Desk, AppNexus, etc.)
    • Publisher/Partner Direct
    • Connected TV/OTT (Roku, Hulu, etc.)
    • Digital Audio (Spotify, Pandora, etc.)
  • Comfort working with analytics, attribution and measurement systems a plus but not mandatory:
    • Google Analytics
    • MOAT/IAS/Double Verify
    • Nielsen/Millward Brown/Oracle Measurement
  • You are driven and hungry for success, and always want to learn more.
  • You are a team player who enjoys collaboration.
  • You have a proven record of managing multiple projects at once.
  • You have the ability to stay highly organized and efficient in a fast-paced, high-energy environment.
  • WORK SCHEDULE:

    You must be able to commit to a full-time work schedule, which is 40 hours per week during 9am-6pm EST business hours Monday-Friday, and work from our Toronto office at least two days per week. 

Pay: $18.00 CAD per hour


Industry

Marketing and Advertising