Field Marketing Specialist, Benelux and Nordics (Fixed-Term)

  • Cloudflare
  • Amsterdam, Netherlands
  • Apr 06, 2024
Marketing

Job Description

About Us

At Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the world’s largest networks that powers approximately 25 million Internet properties, for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. 

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us! 

This is a fixed-term 11 months role.

About the Role

We are looking for a Field Marketing Associate to support marketing efforts in the Benelux and Nordics. Working closely with the regional Marketing Manager for Northern Europe, you will help to create, deliver and execute impactful marketing programs to drive awareness and develop qualified pipeline for Cloudflare’s sales team — specifically targeting Enterprise, Field and Mid-Market accounts within the region. In this position you’ll positively contribute to developing and executing campaigns and events to generate leads that contribute to sales pipeline, revenue and brand awareness.

The right candidate will have a builder mindset, a strong knowledge of B2B demand generation best practices, be digitally savvy, have a natural inclination to measure the effectiveness of marketing activities, strong project management skills, and the ability to drive program execution while managing the expectations of various stakeholders.

Key Responsibilities

  • Reporting into the Northern Europe Field Marketing Manager, based in the UK
  • Demand generation – Work closely with the EMEA Centers of Excellence, EMEA Business Development Team and EMEA Sales Team to support demand and lead generation programs for Benelux and Nordics ensuring operational success
  • Design and execute on regional marketing activities to excite and enable sales teams and ensure growth in the region. Activities to include but not limited to; events, direct mailers, webinars, call-out campaigns, digital, email campaigns, content development, brand awareness
  • Events - Work closely with the EMEA Events team to identify appropriate events across target markets, ensure success of events from messaging, branding, promotions, and follow-up.
  • Manage supporting logistics for field events & webinars, including printing, promotional items, supporting materials, shipping and receiving, as well as supporting on site.
  • Optimise, research and assess new ways to drive new leads, leveraging various media, targeted lists, scheduled meeting programs and other opportunities
  • Support and track regional success of partner activities (lead generations, opportunities created)
  • Provide regular reporting cadence on all marketing activities to track performance, contribution to pipeline and ROI, and adjust where necessary
  • Execute inbound and outbound marketing campaigns targeting specific personas to increase awareness of Cloudflare and generate demand, thereby contributing to pipeline and revenue for the region.
  • Manage development of localised demand generation assets with content and product marketing

Required skills, knowledge and experience

  • Excellent written and verbal communication skills 
  • 3+ years of events and field marketing with campaign execution, ideally in the Benelux or Nordic Previous experience in field marketing to large enterprise prospects, ideally within B2B SaaS or cyber security 
  • Knowledge and experience of Salesforce
  • Data-driven marketer who has the passion to learn best practices from the industry and implement in campaign strategies
  • Exceptional organizational skills, with rigorous attention to detail
  • Ability to work effectively in a fast-paced and ever-changing environment with tight deadline
  • Skills in effective outreach messaging and content creation
  • Excellent written and verbal communication skills and stellar presentation skills
  • Preferred but not required: Knowledge of the Benelux or Nordics markets 

Other attributes:

  • Motivated, positive and above all a team player
  • Extreme curiosity
  • Builder mindset

What Makes Cloudflare Special?

We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo: We equip politically and artistically important organizations and journalists with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost.

Athenian Project: We created Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration.

Path Forward Partnership: Since 2016, we have partnered with Path Forward, a nonprofit organization, to create 16-week positions for mid-career professionals who want to get back to the workplace after taking time off to care for a child, parent, or loved one.

1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.

Sound like something you’d like to be a part of? We’d love to hear from you!

This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.

Cloudflare is proud to be an equal opportunity employer.  We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness.  All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.

Cloudflare provides reasonable accommodations to qualified individuals with disabilities.  Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.  If you require a reasonable accommodation to apply for a job, please contact us via e-mail at [email protected] or via mail at 101 Townsend St. San Francisco, CA 94107.

Industry

Cybersecurity