BakeUp Beauty Inc

A collision of two visionary creators – singer/songwriter Grace Gastaud and celebrity makeup artist Jo Baker –  BAKEUP is a disruptive beauty brand built for the next generation. Existing in the space between Web 2.0 and Web 3.0, BAKEUP translates the passion between makeup artistry and personal storytelling from the physical into the digital worlds, and back again. Offering digital makeup for your avatar, as well as IRL skincare, color  and unique facial embellishments for a boundary-breaking looks that range from fresh and functional to ethereal and fantastical, BAKEUP allows every face to tell its own unique story. With the promise of helping you tap into your truth and express yourself through supersonic artistry, BAKEUP plays where you play – whether it’s in your bathroom, in the metaverse, or somewhere in between.