Gusto
San Diego, CA, USA
About Gusto
Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 300,000 businesses nationwide.
Our mission is to create a world where work empowers a better life, and it starts right here at Gusto. That’s why we’re committed to building a collaborative and inclusive workplace, both physically and virtually. Learn more about our Total Rewards philosophy . Here’s what you’ll do day-to-day:
Understand the market: Identify unmet/underserved customer needs and develop customer segmentation. Evaluate market trends and competitive landscape to define our competitive advantage and right to win.
Create Positioning, Messaging, and Packaging: Articulate who we serve, how we are differentiated and deliver value, and develop value...